Offer 1
AI Voice Agents
Best for businesses spending too much time on repetitive customer calls, follow-up, appointments and reminders.
- Lead qualification
- Appointment booking
- Customer support
- Renewal and reminder calls
Performance Marketing Plan · AP & Telangana → Global
Business Problem → Right Ad → Right Page → Qualified Lead → Client
A simple client acquisition plan for Milieu Global focused on AI Voice Agents, Custom CRM, Business Automation and Custom Software — first in Andhra Pradesh & Telangana, then expanded internationally.
Goal: Qualified B2B Leads
Primary: Google + Meta
Support: LinkedIn ABM
Scale: Country-wise
01 · Objective
What we are trying to achieve
Not just traffic or cheap leads. The real goal is a predictable pipeline of qualified business opportunities that can become projects and recurring revenue.
Generate
Attract business owners and decision-makers with a real problem.
Qualify
Filter for genuine requirements, timeline, company and solution fit.
Convert
Move leads into discovery calls, demos, proposals and projects.
Retain
Create recurring revenue through support, cloud, AI usage and enhancements.
02 · Core Strategy
We sell the problem first, technology second
Instead of advertising “AI development company”, we show a business problem the customer already understands and then present the Milieu solution.
Business Problem
Native Language Ad
Specific Landing Page
Demo / Consultation
CRM Qualification
Discovery Meeting
Proposal
Client
03 · Offers
Start with 4 clear offers
Do not advertise every technical capability at once. Focus budget on the easiest business problems to understand and buy.
04 · Native Language
AP & Telangana ads should feel local
Use English for corporate intent, Telugu for regional comfort, and Telugu + English for conversational Meta creatives.
CRM Hook
Leads వస్తున్నాయి… కానీ Follow-up Properగా అవుతుందా?
CRM + WhatsApp + AI Automation.
Automation Hook
మీ Business ఇంకా Excel + WhatsApp మీదే Run అవుతుందా?
It’s Time to Automate.
AI Voice Hook
రోజూ Same Customer Callsకి మీ Team Time Waste అవుతుందా?
Let AI Handle It 24/7.
05 · Ad Networks
Each platform has one clear job
Google Search
Capture existing demand.
Best for people already searching for CRM, AI automation, voice agents and custom software.
Meta
Create demand.
Show business problems in a simple way and educate owners using video, static and carousel creatives.
LinkedIn / ABM
Reach decision-makers.
Target founders, CXOs, IT, sales and operations leaders with personalized outreach and later paid media.
06 · Landing Pages
One purpose = one page
Do not send every ad to the homepage. Every campaign should land on a page built for that exact intent.
| Page | Purpose | Main CTA |
|---|---|---|
| AI Solutions Telangana | Local Telangana campaigns | Discuss Your Business Problem |
| AI Solutions Andhra Pradesh | Local AP campaigns | Discuss Your Business Problem |
| AI Voice Agent | Voice automation | Experience / Request Demo |
| Custom CRM | Lead & sales automation | Discuss Lead Management |
| Business Automation | Manual workflow problems | Find What You Can Automate |
| Custom Software | Custom application requirements | Discuss Your Requirement |
| Industry Pages | Real estate, healthcare, education etc. | Book Industry Consultation |
07 · Budget
Simple monthly budget plans
Start small, validate qualified opportunities, then scale only the winners.
Testing Budget
₹50K
Google: ₹27.5K
Meta: ₹15K
Remarketing: ₹5K
Test Reserve: ₹2.5K
Optimization Budget
₹1L
Google: ₹50K
Meta: ₹30K
Remarketing: ₹10K
Winner Scale: ₹10K
Scale Budget
₹2L+
Google: ₹90K
Meta: ₹55K
LinkedIn: ₹20K
Remarketing: ₹20K
Creative Tests: ₹15K
08 · Expected Funnel
Plan for quality, not cheap leads
These are planning ranges only. Actual performance should be replaced with Milieu’s own CRM data after the first 30–60 days.
| Budget | Raw Enquiries | Qualified Opportunities | Meetings | Proposals | Expected Clients |
|---|---|---|---|---|---|
| ₹50K | 25–50 | 8–20 | 4–10 | 2–6 | 0–2 |
| ₹1L | 50–90 | 18–35 | 9–20 | 5–12 | 1–4 |
| ₹2L+ | Scale based on winners | Higher quality focus | Enough volume for sales team | 3–5+ client target possible | Depends on CAC & close rate |
09 · Reporting
What management should see
CPL
Cost per raw enquiry.
CPQL
Cost per qualified opportunity.
Cost / Meeting
How much we spend to create a real sales discussion.
CAC
Actual cost to acquire one paying client.
Report by: Platform → Campaign → State → City → Industry → Service → Creative → Landing Page → Qualified Lead → Meeting → Proposal → Client → Revenue.
10 · Roadmap
Domestic first, global next
International expansion should happen only after we know which offers and industries actually convert in AP & Telangana.
1
Month 1
AP + Telangana.
Test Google, Meta, language, offer and landing pages.
2
Month 2
Scale winners.
Stop weak campaigns and focus on best qualified-lead sources.
3
Middle East
UAE → Saudi Arabia → Qatar → Oman with dedicated country pages.
4
Global
Australia → USA → Canada → UK → selected African markets.
11 · Best Practices
Rules we should follow
High-intent keywords, separate service campaigns, negative keywords, exact landing pages, call/form/WhatsApp tracking, and optimize later for qualified/offline conversions.
Meta
Problem-led hooks, Telugu/Tenglish tests, short videos, static + carousel, fewer ad sets, more creative testing, strong remarketing.
Start with ABM and personalized outreach to founders/CXOs. Add paid media after the best ICP and offer are known.
Landing Pages
One purpose per page, one primary CTA, fast mobile design, business outcome first, proof and demo before long technical explanations.
The final plan in one line
Find a business problem → advertise the problem → send the prospect to the right page → demonstrate the solution → qualify fast → book a meeting → send proposal → close → retain → scale the winning offer to the next geography.